TechTower Marketing Hackathon 2024: Our Journey to 3rd Place
The excitement was palpable as we gathered at TechTower for this year's marketing hackathon. With just two days to create a compelling Christmas social media campaign for Čočkýna, we were ready to put our creative minds to work. And the result? A well-deserved 3rd place finish! 🏆
The Challenge: Christmas Campaign for Čočkýna
The challenge was set by none other than Jan Pohořelý, the founder of Čočkýna. Our task was to develop a comprehensive Christmas social media campaign that would resonate with their audience and drive engagement during the holiday season.
Our Team: A Perfect Blend of Skills
We formed a dynamic team consisting of:
- Ondřej Tomášek (Me)
- Jan Kuchař
- Petra Pittrová
- Samuel Šaliga
Each of us brought unique perspectives and skills to the table, creating a well-rounded team capable of tackling the challenge from multiple angles.
The Process: From Strategy to Presentation
In less than 48 hours, we:
- Developed a comprehensive marketing strategy
- Created engaging content concepts
- Prepared a compelling presentation
- Refined our ideas through team collaboration
The tight timeframe pushed us to be efficient and focused, while still allowing for creative exploration and thorough planning.
The Result: A Complete Christmas Campaign
Our final deliverable included:
- A detailed social media strategy
- Content calendar for the holiday season
- Creative concepts for various platforms
- Implementation guidelines
- Performance metrics
The campaign was designed to capture the festive spirit while maintaining Čočkýna's brand identity and connecting with their target audience.
Lessons Learned
- Team Synergy is Key - Our diverse team composition allowed us to approach the challenge from multiple perspectives
- Time Management is Crucial - Working within tight deadlines taught us the importance of efficient planning and execution
- Collaboration Drives Innovation - The combination of different viewpoints led to more creative and effective solutions
Acknowledgments
A huge thank you to:
- SIT Port for organizing this incredible event
- All the sponsors and guests who made it possible
- The management team for their support and guidance
- The amazing catering team for keeping us fueled throughout the event
And of course, a special thanks to Jan Pohořelý and Čočkýna for providing such an interesting and relevant challenge.
Looking Forward
This experience has not only given us a podium finish but also valuable insights into marketing strategy development and team collaboration. The skills and connections we've gained will undoubtedly benefit our future endeavors in the marketing and business world.
As we say in Czechia: "Veselé a křupavé Vánoce!" (Happy and crispy Christmas!) 🎄🎁